The Big Idea

lightbulbThis time of year, your big product has launched and is receiving acclaim in the market… so where will the next big idea come from?
 
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Another Story on Why You Need to Understand Your Environment

Inevitability, no matter how good a product manager you are and despite the best attention to gathering requirements and scoping out the release plans, you will run into a challenge. Most likely, whether you are in hardware, software or services, this challenge will be that your development team cannot meet the timeline (or the budget) with the list of features that need to be developed

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What is Your Holiday Response to Your Job?

Did you ever wonder how others viewed you? I’m not talking about a physical appearance, but what they think when you respond to the question “What do you do?” During this holiday season I’ve been making my way through the party circuit, and have been asked that question at each an every one of the holiday events to which I’ve been invited. So, how do you answer?

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Product Marketing is NOT Marketing Communications

While we know that Product Management is a listening (or inbound communications) role and that Product Marketing is a talking (our outbound communications) role, it is not very surprising that some folks confuse Product Marketing with Marketing Communications.

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A PM Thanksgiving Offering

Here in the US we are celebrating one of the most favorite national holidays this week, Thanksgiving. It is customary to offer thanks at this time. I will do so with my family and friends; but, I thought I’d offer a thanks to the PM and PMM world as well by listing what I am thankful for this season:
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End of the Year Means it’s Time to Inventory & Evaluate

It’s that time of the year again. You know, when you’re crazy busy trying to get all your tasks finished so you can check them off against your annual goals. The time when you’re trying to tie up the loose ends so you can, maybe, just once, not work during the days off you have scheduled which you were forced to take off or loose.
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Product Marketing & Management + Sales Ops = Necessary Ingredients to Win

Product management and product marketing professionals have a responsibility list that, when written down, would more than fill a 500 ft. roll of paper. But, it’s not about how much you have on that list; rather, the importance of what the items are. And, if you’re not aware of how to put a query together to run your own sales reports, and know what it means, you’re failing not only yourself but also your product.

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MN Product Camp Web Site is LIVE!

Looking at the calendar I don’t know if I should be scared, nervous, or committed! But, the MN Product Camp is now only about 10 weeks away. Yikes!

The web site is up and can be found at:  http://www.pcampmn.org. Check it out!

This means you can register, propose presentations, check out our venue, support our sponsors, and generally get ready to join us!

Mark you calendar now, if you haven’t already:  Saturday, January 30, 2010 (this is the week between the end of playoffs and Superbowl, so no football excuses allowed!)

Final Thoughts on Boston PCamp…ready for MN’s Turn

Just trying to wrap up some final thoughts here on the Boston Product Camp, before I leave the subject.

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A New Definition of Personas to Think About

While I’ve been writing about Personas recently, Val Workman (on Twitter as @ValWorkman) of the Grandview of Ryma Technology, did what every blog desires…and fears. He asked me a question. Uh oh. Now I have to be smart, not just write smart.
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