We all have heard the buzzword for years, “market-focused,” but what does it really mean? Read more »
Filed under: Business Culture, Buyers, Communication, Development, Management, Marketing, Product Management, Product Marketing, Sales, Uncategorized | Tagged: Product Management, Product Marketing, Market, Marketing, Culture, Requirements, Service, Communication, Value, Commitments, Roadmap, Development, Sales | Leave a Comment »
Pragmatic Marketing‘s Steve Johnson wrote a post a year ago “If you want to be heard, speak in the language of the listener, the buyer persona” in his blog post, What’s a persona? At the same time, Forrester analyst Tom Grant wrote a post for his blog entitled, Listening is hard, in which he said that “Both product managers and product marketers have to be top-notch professional listeners.” Read more »
Filed under: Buyers, Communication, Marketing, Product Marketing | Tagged: Product Marketing, Market, Buyers, Social Media, Blog, Service, Communication, Value, Personas | Leave a Comment »
PPCS: abbreviation post-product camp syndrome, common ailment affecting product management and product marketing people primarily, but any of a number of people who voluntarily attend a local product camp on a day off from their day job. Read more »
Filed under: Appreciation, Communication, Product Camp, Product Management, Product Marketing, Service | Tagged: Product Management, Product Marketing, Buyers, Social Media, Culture, Blog, Networking, Communication, Value, Knowledge, Development, Product Camp | Leave a Comment »
I’ve told you why you should go camping this season, product camping that is. And I’ve told you how to jump in and not be afraid. Now, it’s time to offer some comments and guidance for those that are stepping up and propose a presentation session.
Filed under: Business Culture, Communication, Product Camp | Tagged: Culture, Service, Value, Knowledge, Product Camp | Leave a Comment »
Arriving at your first Product Camp (pcamp) as a newbie can be overwhelming. You are greeted by a registration table, and then set out on your own. If you are lucky enough to have come with a friend or colleague so you are not standing there alone wondering what to do next. More than likely though, you did come by yourself and your feet are frozen with a strange combination of anxiety, anticipation, excitement and fear.
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Filed under: Communication, Management, Product Camp | Tagged: Product Management, Product Marketing, Social Media, Culture, Blog, Networking, Value, Knowledge | 1 Comment »
Summer is flying by. Hard to believe it is already August. School is starting back in some places around the country with others following very quickly. In the business world, we are starting to look at event and training calendars and coordinating our fall schedules. Yep, summer is closing to a quick end.
Filed under: Business Culture, Buyers, Communication, Job Search, Management, Marketing, Product Camp | Tagged: Product Management, Product Marketing, Buyers, Marketing, Culture, Blog, Networking, Communication, Knowledge, Development, Launch, Budget | 2 Comments »
Remember the book by Jack Trout “Differentiate or Die”? It’s a business classic that many people, including me recommend often. So, stop and pause – did you read the book and put it on the shelf; or, did you actually change?
Filed under: Appreciation, Business Culture, Buyers, Communication, Management, Marketing, Product Management, Product Marketing, Sales, Service | Tagged: Product Management, Product Marketing, Market, Buyers, Marketing, Culture, Service, Value, Knowledge, Commitments, Sales | 1 Comment »
Too often as product professionals, we are under stress. Stress around processes, deadlines, budget, and remembering to bring in the market voice. Yet, if you ask around a technology business, there is abudnance of people who want the oppotunity to join the product management/product marketing teams. Really? Why?
Filed under: Communication, Management, Marketing, Product Management, Product Marketing, Sales | Tagged: Product Management, Product Marketing, Marketing, Communication, Value, Knowledge | 1 Comment »
Sometimes I think we overlook the obvious. Okay, maybe I’m just talking about me; but, I doubt it.
Filed under: Buyers, Communication, Miscellaneous, Product Management | Tagged: Product Marketing, Buyers, Marketing, Culture, Communication, Value, Knowledge | 3 Comments »
New roles come with new transitions. And, new roles come with new processes. But, sometimes you have to take a stand when the new process isn’t all it can be, when there is room improvement.
Filed under: Business Culture, Buyers, Communication, Management, Product Marketing, Sales, Service | Tagged: Product Marketing, Buyers, Culture, Blog, Service, Value, Knowledge, Sales, Launch | Leave a Comment »
