At Product Camp Boston this past weekend I offered a presentation on Personas. In this presentation, the differences between market segmentation and personas was discussed. It bears repeating here.
Filed under: Buyers, Communication, Product Camp, Product Management, Product Marketing | Tagged: Product Management, Product Marketing, Buyers, Value, Personas, Product Camp | 2 Comments »
I’m going to let you in on a pet peeve of mine. I have a great network of people, many in business, some in technical, a few in engineering, some in their own work…you get the mix. For the past 15 years, I’ve taken a lot of ribbing about being in marketing-related roles. My non-business network tease me about not “really doing anything that you can count.” They profess that it’s more about “fluff” and “art”, and there isn’t a lot of science to it.
WRONG! WRONG! WRONG!
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Filed under: Communication, Management, Marketing | Tagged: Knowledge, Launch, Marketing, Value | 4 Comments »
I was having a conversation with an old friend the other night. She is now running a software company. Since I am looking at new opportunities, I asked her what she thought of her product management/marketing – did she have them? Was she happy with results?
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Filed under: Communication, Management, Product Management, Product Marketing | Tagged: Communication, Culture, Market, Marketing, Product Marketing, Requirements, Value | Leave a Comment »
I’m heading to the Boston ProductCamp on Saturday, November 7th. I’m very excited to meet and network with other product management and marketing folk, who share the same passion for this field as I do.
And, this also means it’s time to “pitch” my presentation proposal. I’m pulling together an “introduction to personas,” that is, how do you get started with them when you’ve never done them before. It’s dedicated to the persona newbie, and I pledge to make it useful and practical for this audience. (I had this idea since I only wish that someone had done this for me before my first one years ago!)
Will I see you there?
Filed under: Buyers, Communication, Product Camp, Product Management, Product Marketing | Tagged: Buyers, Communication, Knowledge, Personas, Product Camp, Product Management, Product Marketing, Travel, Value | 1 Comment »
Last week I was speaking with a colleague who asked me for a copy of my product launch checklist. Somewhere in that request he used the word “essential”. I’m not averse to checklists and have no ill will toward them. I just have a problem when people use them as a crutch. The same guy probably asked his college roommate for an English Literature paper – - to save time writing his own.
Filed under: Communication, Marketing, Product Marketing | Tagged: Buyers, Communication, Market, Marketing, Personas, Product Marketing, Value | 1 Comment »
There was a webinar today entitled “Is Doman Expertise Critical to be a successful Product Manager?” sponsored by Product Management View (part of Ryma Techonology’s community.) This was an interesting event, where both sides of the argument were presented, by credible product management professionals. And, if the twitter conversation was any indication, passion still exists when it comes to the discussion. (You can review the twitter feed using the #pmv hashtag.)
Several months ago I wrote a blog on this subject. In the blog, and still today, I advocate that for technology companies, having the right product management/marketing skills is more important than having the industry skills.
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Filed under: Buyers, Communication, Job Search, Product Management, Product Marketing | Tagged: Communication, Job Hunt, Market, Marketing, Product Management, Product Marketing, Value | 2 Comments »
Almost two months ago I wrote a blog about the Playoffs approaching, and getting ready to get in the game. In that post, I mentioned how you had to have the team ready to compete when the time was right. The baseball playoffs have now started and your favorite team, like mine, stumbled on the first game. This is common not only in baseball but in our product launches.
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Filed under: Buyers, Communication, Management, Marketing, Product Management, Product Marketing, Sales | Tagged: Buyers, Communication, Launch, Market, Marketing, Product Management, Product Marketing, Sales, Value | 1 Comment »
Minnesota may be late to the game, but we’re getting in it! The intial planning meeting was held last night for our own Product Camp here in the land of the frozen tundra.
For the past couple of months I have been trying to gage whether there was enough interest in holding a “pcamp” here. Why here? Simple – there isn’t another that has been hosted close enough to us for our product management community to attend.
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Last Friday Steve Johnson of Pragmatic Marketing presented a great webinar, “The Role of Strategic Product Management.” (If you didn’t have a chance to attend, view it online here.)
While the webinar was occurring, the #prodmgmt community on Twitter was all a flutter with discussion. At one point during the webinar, Steve spent time discussing the role of personas, and there was a great post that encapsulated the overriding message by @barsmith, who tweeted “Create product marketing for buyer personas; develop product for user personas. Important differentiation!”
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Filed under: Communication, Product Management, Product Marketing, Sales | Tagged: Communication, Knowledge, Market, Personas, Product Management, Product Marketing, Requirements, Sales, Value | 2 Comments »
