Jeff Lash wrote a great piece this morning about how the need for metrics is about measuring the impact of the product change. That works well in products. Tangible items. But, what about in services? This is a challenge I have been facing for nearly 9 months. What are the right measurements when you are [...]
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Anyone who has worked in marketing has worked for managers with a myriad of titles. It’s just a fact of the role. But, what do those titles really mean? Marketing as a discipline has many definitions. For the sake of this discussion, I will define marketing as the ability to connect products and customers. [I [...]
Filed under: Business Culture, Marketing, Product Management, Product Marketing | 1 Comment »
When faced with a personal choice, to whom do you turn? Your mother or your best friend? The answer is, of course, it depends on what the choice is about. Seriously, if you are trying to work through a wardrobe issue, do you really turn to your mother? On the other hand, which one is [...]
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No sooner did I post my thought for the day, only to have a much more wiser blog appear from Guy Kawaski. Guy wrote about a new book “Escape Corporate America.” Read the blog, it’s good. Read the book, it’s better. It’s relevant.
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So, I have a friend who is a successful marketeer. (Anyone else immediately get an image of a person with big Mouse ears?) For four years she has killed herself doing a great job in her current position at a small-ish software firm. Over the time she has been there she was recognized as an important [...]
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Saeed says he has made requirement decisions – when all things are equal – so people will “get off his butt.” And, he says he was honest. But, he shouldn’t apologize. Anyone who has been in product management has done the same thing. Even in the short time I’ve been in service pm, I have [...]
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The simple answer is no. But, as you would expect, there is always a caveat with a simple answer. The magic bullet in marketing is the understanding of the market that the product serves, not the list of features, and how the product solves a problem that is shared in the market..and, here is a [...]
Filed under: Buyers, Marketing, Product Management, Product Marketing | 1 Comment »
So I woke up this morning to find out a speaker I had arranged for needed to cancel due to health reasons. While I am sympathetic to his plight, and wish a speedy recovery, it raises the question again of what to do when the product is embodied in a person? Yes, there is a [...]
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So, it’s easy to sit here, on the outside looking in and making comments about life. Much harder to remember to say thank you when you see a good job. I belong to a religious organization. For years there was no “formal” woman’s group as part of this organization. Last year a woman stepped up [...]
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There are some really good places out there to get help when working in product management. Pragmatic Marketing, 280Group, and AIPMM are a few of the more popular places. All really good … IF you are working with products and features. But, what if you are working with services? Where do you turn. For nearly [...]
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