Posted on January 8, 2009 by jidoctor
David Meerman Scott wrote an interesting piece called “When lawyers get in the way of PR” In one organization I know very well, the legal beagles review every customer facing document. Not just press releases, but new product announcements, product literature, advertisements – everything… it is for our own protection. Don’t want to get into [...]
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Posted on January 8, 2009 by jidoctor
When gathering feedback for market requirements, as a product manager we all too often simply take out our handy ever-expanding excel spreadsheet (very few of us actually use a true tools application.) We look over the list, and add another tick next to the item we just heard. The better product managers, as we all [...]
Filed under: Management, Marketing, Product Management | Leave a Comment »
