‘Twas the Night Before …

A holiday gift to my colleagues in product management and product marketing…
‘Twas the night before Christmas, when all through the firm,
Every dev team member was struck by the germ.
The code had to be finished right away and with care,
In hopes that on Xmas Day, they would not still be there.

Early Bird … or Not!

I spent this last weekend thinking about my next post here. I was intrigued by a post written last week by Dr. Jim Anderson on “Tough Times Call for You to Fire Your Customers.”  I did some more research, and had a nice draft written. Just a little clean up and I was ready to post [...]

The Big Idea

This time of year, your big product has launched and is receiving acclaim in the market… so where will the next big idea come from?
 

Another Story on Why You Need to Understand Your Environment

Inevitability, no matter how good a product manager you are and despite the best attention to gathering requirements and scoping out the release plans, you will run into a challenge. Most likely, whether you are in hardware, software or services, this challenge will be that your development team cannot meet the timeline (or the budget) [...]

What is Your Holiday Response to Your Job?

Did you ever wonder how others viewed you? I’m not talking about a physical appearance, but what they think when you respond to the question “What do you do?” During this holiday season I’ve been making my way through the party circuit, and have been asked that question at each an every one of the [...]

Product Marketing is NOT Marketing Communications

While we know that Product Management is a listening (or inbound communications) role and that Product Marketing is a talking (our outbound communications) role, it is not very surprising that some folks confuse Product Marketing with Marketing Communications.