We all have heard the buzzword for years, “market-focused,” but what does it really mean?
Filed under: Business Culture, Buyers, Communication, Development, Management, Marketing, Product Management, Product Marketing, Sales, Uncategorized | Tagged: Product Management, Product Marketing, Market, Marketing, Culture, Requirements, Service, Communication, Value, Commitments, Roadmap, Development, Sales | Leave a Comment »
Remember the book by Jack Trout “Differentiate or Die”? It’s a business classic that many people, including me recommend often. So, stop and pause – did you read the book and put it on the shelf; or, did you actually change?
Filed under: Appreciation, Business Culture, Buyers, Communication, Management, Marketing, Product Management, Product Marketing, Sales, Service | Tagged: Product Management, Product Marketing, Market, Buyers, Marketing, Culture, Service, Value, Knowledge, Commitments, Sales | 1 Comment »
Too often as product professionals, we are under stress. Stress around processes, deadlines, budget, and remembering to bring in the market voice. Yet, if you ask around a technology business, there is abudnance of people who want the oppotunity to join the product management/product marketing teams. Really? Why?
Filed under: Communication, Management, Marketing, Product Management, Product Marketing, Sales | Tagged: Product Management, Product Marketing, Marketing, Communication, Value, Knowledge | 1 Comment »
Sometimes I think we overlook the obvious. Okay, maybe I’m just talking about me; but, I doubt it.
Filed under: Buyers, Communication, Miscellaneous, Product Management | Tagged: Product Marketing, Buyers, Marketing, Culture, Communication, Value, Knowledge | 3 Comments »
I noticed today on Twitter that a large number of the people I follow were posting comments about management. The tweets were all over the board regarding styles, challenges and needs. But, they all focused on the central theme of communication in managing – projects, people and companies.
Filed under: Business Culture, Communication, Management, Product Management, Product Marketing | Tagged: Communication, Culture, Knowledge, Marketing, Product Management, Product Marketing | 1 Comment »
Off and on for the last year there have been discussions about the value of product management and product marketing professionals attending trade shows. I have to admit, I had an opinion, not expressed in the debates, but I was not a fan. I guess too many years of playing demo gal had taken its [...]
Filed under: Business Culture, Buyers, Communication, Product Management, Product Marketing | Tagged: Buyers, Culture, Knowledge, Networking, Product Management, Product Marketing, Travel | Leave a Comment »
I just don’t get it. Seriously. I’ve looked and looked, and yet I am missing it. Guess I’m just different, or not as educated.
Filed under: Business Culture, Buyers, Communication, Product Management, Product Marketing, Service | Tagged: Buyers, Communication, Culture, Product Management, Product Marketing, Service | 2 Comments »
When launching any new product, pricing is an important component to consider. We must price the product to fit in with our overall value proposition. Are we positioning the product as a high end expensive, valuable product or a bare bones low cost product? What do our customers want? How much will they pay?
Filed under: Business Culture, Buyers, Communication, Marketing, Product Management, Product Marketing, Sales, Service | Tagged: Buyers, Communication, Market, Marketing, Requirements, Sales, Service, Travel, Value | Leave a Comment »
