We all have heard the buzzword for years, “market-focused,” but what does it really mean?
Filed under: Business Culture, Buyers, Communication, Development, Management, Marketing, Product Management, Product Marketing, Sales, Uncategorized | Tagged: Product Management, Product Marketing, Market, Marketing, Culture, Requirements, Service, Communication, Value, Commitments, Roadmap, Development, Sales | Leave a Comment »
Summer is flying by. Hard to believe it is already August. School is starting back in some places around the country with others following very quickly. In the business world, we are starting to look at event and training calendars and coordinating our fall schedules. Yep, summer is closing to a quick end.
Filed under: Business Culture, Buyers, Communication, Job Search, Management, Marketing, Product Camp | Tagged: Product Management, Product Marketing, Buyers, Marketing, Culture, Blog, Networking, Communication, Knowledge, Development, Launch, Budget | 2 Comments »
Remember the book by Jack Trout “Differentiate or Die”? It’s a business classic that many people, including me recommend often. So, stop and pause – did you read the book and put it on the shelf; or, did you actually change?
Filed under: Appreciation, Business Culture, Buyers, Communication, Management, Marketing, Product Management, Product Marketing, Sales, Service | Tagged: Product Management, Product Marketing, Market, Buyers, Marketing, Culture, Service, Value, Knowledge, Commitments, Sales | 1 Comment »
Too often as product professionals, we are under stress. Stress around processes, deadlines, budget, and remembering to bring in the market voice. Yet, if you ask around a technology business, there is abudnance of people who want the oppotunity to join the product management/product marketing teams. Really? Why?
Filed under: Communication, Management, Marketing, Product Management, Product Marketing, Sales | Tagged: Product Management, Product Marketing, Marketing, Communication, Value, Knowledge | 1 Comment »
Sometimes I think we overlook the obvious. Okay, maybe I’m just talking about me; but, I doubt it.
Filed under: Buyers, Communication, Miscellaneous, Product Management | Tagged: Product Marketing, Buyers, Marketing, Culture, Communication, Value, Knowledge | 3 Comments »
I noticed today on Twitter that a large number of the people I follow were posting comments about management. The tweets were all over the board regarding styles, challenges and needs. But, they all focused on the central theme of communication in managing – projects, people and companies.
Filed under: Business Culture, Communication, Management, Product Management, Product Marketing | Tagged: Communication, Culture, Knowledge, Marketing, Product Management, Product Marketing | 1 Comment »
When launching any new product, pricing is an important component to consider. We must price the product to fit in with our overall value proposition. Are we positioning the product as a high end expensive, valuable product or a bare bones low cost product? What do our customers want? How much will they pay?
Filed under: Business Culture, Buyers, Communication, Marketing, Product Management, Product Marketing, Sales, Service | Tagged: Buyers, Communication, Market, Marketing, Requirements, Sales, Service, Travel, Value | Leave a Comment »
It’s a fact of life. Product management and development will fight. They have different goals, and different methods of working. Sales and marketing will fight. Sales is focused on a one-to-one relationship while marketing is concerned with the one-to-many.
Filed under: Communication, Marketing, Product Marketing, Sales | Tagged: Communication, Knowledge, Marketing, Product Marketing | 2 Comments »
