Ever have a product that has been on the market for quite awhile? Get the urge to attempt to breathe new life into it? How do you go about doing this?
Filed under: Buyers, Communication, Marketing, Product Marketing, Uncategorized | Tagged: Buyers, Market, Marketing, Product Marketing, Value | Leave a Comment »
We all know that roadmaps exist in product management. Everyone is clear on all of the best reasons for having a product roadmap.
There are different types of product roadmaps including market and strategy roadmap, visionary roadmap, technology roadmap, platform roadmap, and a slew of variations on a “classic” product roadmap (internal or external). But, does anyone [...]
Filed under: Marketing, Product Management, Product Marketing, Sales | Tagged: Communication, Culture, Launch, Marketing, Product Management, Product Marketing, Roadmap, Service, Value | 11 Comments »
Did you ever wonder how others viewed you? I’m not talking about a physical appearance, but what they think when you respond to the question “What do you do?” During this holiday season I’ve been making my way through the party circuit, and have been asked that question at each an every one of the [...]
Filed under: Communication, Marketing, Product Marketing | Tagged: Buyers, Communication, Knowledge, Market, Marketing, Product Marketing, Value | Leave a Comment »
While we know that Product Management is a listening (or inbound communications) role and that Product Marketing is a talking (our outbound communications) role, it is not very surprising that some folks confuse Product Marketing with Marketing Communications.
Filed under: Communication, Marketing, Product Marketing | Tagged: Communication, Marketing, Product Marketing | 5 Comments »
I’m going to let you in on a pet peeve of mine. I have a great network of people, many in business, some in technical, a few in engineering, some in their own work…you get the mix. For the past 15 years, I’ve taken a lot of ribbing about being in marketing-related roles. My non-business [...]
Filed under: Communication, Management, Marketing | Tagged: Knowledge, Launch, Marketing, Value | 4 Comments »
I was having a conversation with an old friend the other night. She is now running a software company. Since I am looking at new opportunities, I asked her what she thought of her product management/marketing – did she have them? Was she happy with results?
Filed under: Communication, Management, Product Management, Product Marketing | Tagged: Communication, Culture, Market, Marketing, Product Marketing, Requirements, Value | Leave a Comment »
Last week I was speaking with a colleague who asked me for a copy of my product launch checklist. Somewhere in that request he used the word “essential”. I’m not averse to checklists and have no ill will toward them. I just have a problem when people use them as a crutch. The same guy [...]
Filed under: Communication, Marketing, Product Marketing | Tagged: Buyers, Communication, Market, Marketing, Personas, Product Marketing, Value | 1 Comment »
There was a webinar today entitled “Is Doman Expertise Critical to be a successful Product Manager?” sponsored by Product Management View (part of Ryma Techonology’s community.) This was an interesting event, where both sides of the argument were presented, by credible product management professionals. And, if the twitter conversation was any indication, passion still exists [...]
Filed under: Buyers, Communication, Job Search, Product Management, Product Marketing | Tagged: Communication, Job Hunt, Market, Marketing, Product Management, Product Marketing, Value | 2 Comments »
